"Ok Google, where is the nearest vet?" It is already clear that voice-based input will change search behavior permanently. Last year, 58% of voice search users in the USA used voice search to find local companies and service providers. This was the result of a study by the SEO Agency In Bangalore Bright Local. The particular challenge with Voice Search lies not only in the question asked, but in the answer. In contrast to the display on the desktop, the voice assistant gives only one answer - the best match. The aim of a local campaign is no longer a good ranking alone, but only the best. To be found - but by everyone When searching online, many people think of Google directly. Even if competitors like Bing or ecosia can hold their own in the market, the term “google” is synonymous with online searches. But that doesn't necessarily apply to the language assistants. These have settings specified by the manufacturer, which allow them to access various portals when searchin...
How do I sustainably generate more sales with my online shop? There is hardly any general answer to this question. In this article, however, we will show you various methods of converting more site visitors into customers in just a few steps. Conversion optimization has a huge impact on the success of your online shop. The term conversion optimization or conversion rate optimization (CRO for short) describes all online marketing measures that aim to increase the conversion rate. The conversion rate expresses how many users of a website decide to take a specific action. In the case of an online eCommerce shop, the completed purchases are usually set as conversions. But other actions by website visitors, for example signing up for the newsletter or downloading a file, can be designated as conversions. So it always depends on the goal of the website and with online shops that are clearly the achievement of certain sales targets. Conversion rate optimization affects both...