"Ok Google, where is the nearest vet?" It is already clear that voice-based input will change search behavior permanently. Last year, 58% of voice search users in the USA used voice search to find local companies and service providers. This was the result of a study by the SEO Agency In Bangalore Bright Local. The particular challenge with Voice Search lies not only in the question asked, but in the answer. In contrast to the display on the desktop, the voice assistant gives only one answer - the best match. The aim of a local campaign is no longer a good ranking alone, but only the best. To be found - but by everyone When searching online, many people think of Google directly. Even if competitors like Bing or ecosia can hold their own in the market, the term “google” is synonymous with online searches. But that doesn't necessarily apply to the language assistants. These have settings specified by the manufacturer, which allow them to access various portals when searchin...
Data-Driven Marketing: Strategies and Trends Data is a success factor Anyone who wants to achieve success with their marketing measures today needs one thing above all else: data. Data has long become the most important resource in the information society. They help companies analyze target groups or support them in making decisions about new products and their marketing. Data-based marketing is the keyword here that companies can hardly ignore. But what exactly is it and how does data-driven marketing work? We’ll tell you in this blog article. What is data-driven marketing? Data-driven marketing is a holistic, technology-based marketing approach. The aim here is to collect, analyze and use large amounts of data in order to make all marketing and communication measures more targeted, personalized, and therefore more successful. The marketing strategy is based on a well-founded data analysis, which makes it possible to better understand the behavior and interests of the users. In ...